Auteurs

Auteur

Auteur - The director has full control over the artistic style and the artist does not have any say in how the music video will be directed. The director will also include themselves in their videos (Michel Gondry poster in Kyle Minogue video). 

Chris Cunningham

Chris Cunningham is a British video artist from Reading who is a music video autuer that takes a horror style approach to his music videos. His videos are dark, creepy and disturbing for the audience, he uses canted angles to connote his own messages of the single. In the video below Aphex Twins "Come to daddy" you can see the dark and disturbing approach he uses for his work as this is the prime example of this, he gives the video a dark connotation.

Michel Gondry

Michel Gondry is a French film director, he is an auteur that is renown for his manipulation of mise en scene. One of the most famous music videos he has done "Come into my world" Kylie Minogue emphasises his belief in Metamodernism. Which is the principle that challenges the fact if you would do the same things if you lost your memory. He has also done music videos for Mio Doi Todd "Open your heart" and Paul McCartney "Dance tonight". His manipulation of mise en scene is what makes him one of the most known auteurs as his music videos are so immersive that you only focus on the video and not the actual song.