Potential Target Audience

After deciding to use Take me to church by Hozier for the music video, I decided I need to identify a potential target audience for the music video.

The genre that the song belongs to is indie rock, so there will be indie rock fans that will listen to this track as Hozier is an up and coming artist and is currently trying to make his name in the music industry.

People who listen to indie rock music are unique, in the way that they are and the way that they dress. This is what a typical indie rock listener looks like.

As you can see their unique image is quite distinguishable from the rest of society and they stereotypically wear the merchandise of their favourite bands too. I conducted some secondary research to find out the potential target audience for my music video, and I think I have been able to narrow down the findings:

Gender - Both

Age - 16-25 year-olds

Annual salary - £21,000-£25,000

The research also informed me that distinctive characteristics about the target audience is that they are likely to be a student, listen to music on the go via iPod and be readers of NME magazine. This shows me that if any indie rock artist wants to be successful, then they would need to get a spot in NME magazine.

Overall this shows me the potential target audience of my music video, this will benefit the production/planning stages of the process; as I will be considering the target audience's preferences when I am making decisions and creating the music video.