Wednesday 4 March 2015

How has WE media affected the traditional consumption of news - Mr. Dougan

This question heavily varies on age. Different age groups consume the news through their own methods. Traditional forms of news belong to newspapers, television and radio. As this is how previous generations have consumed the news.

According to Ofcom research, television and internet are the two most used platforms that people use to view the news. 48% of the UK population consume the news through television, this emphasises that traditional consumption platforms are continuously used to this day. However consumption of the news via television is declining according to Thomas E. Patterson. He suggests that this is due to the younger generation "moving to a different distribution" and this can be used to explain Ofcom's findings that 38% of the UK population consume the news through the use of the internet.

Internet however, can be partly responsible for the changes for what is viewed as traditional news consumption. The youth of today are a lot more impatient in comparison to past generations. The advancements in technology, such as smartphones, has delivered fast service at the click of a button. 3G and 4G internet allows people to access the internet anywhere they want, at any time showing that the news can be accessed anywhere. This means that they don't need to wait for the news segment to appear on the radio or go to the shops to purchase the daily newspaper. This is a massive factor in the decrease of traditional news consumption.

It can be argued that what is considered 'traditional' news consumption is questionable. Due to the age that we live in, technologies are developing fast and all new advancements are being made frequently. In 10 years time, what is now considered at the unorthodox methods to view the news such as through smartphones and the internet may be considered as the traditional ways to consume the news. 

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