One of the conventions of CD packaging in the indie rock genre is the facial expression of the artist on the cover. This is because the expression is used as an indicator to the target audience of what the mood of the album is. Considering that we have used the packaging for the Take me to church song, I needed to portray a facial expression that advocates the meaning/mood of the song.
As you can see in this CD cover, it is similar to the design of what I hope the finalised product of my version will look like. The use of the black and white theme (which I have decided to integrate across all the media products) and the facial expressions of the band.
However the shot on the front of my CD packaging will be different, as they have had to use a long shot to fit all band members into the frame. As I am the only artist I have told the camera man to zoom onto my face, this is so I am the most dominant factor in the image, and the target audience can easily see my facial expressions and interpret that their own way (Reception theory).
For this final CD cover, you can see that this is once again similar to The Killers CD cover and my own design. The black and white theme seems to be a consistent factor in this music genre, this is something that will now allow the audience to associate my media product with the genre. This was kept in mind in relation the theory that the audience is active, and perceive the media through their own opinions.
The thumbnails show how I narrowed down the images taken from the photo shoot. My decision making was conducted in mind of the facial expression convention of the genre. The image above the thumbnails is the image I decided to use, as it is the image (in my opinion) that I think helps portray the facial expressions of the artist.
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