Music Video First Draft - Individual Assessment

Looking back at the first draft of our music video I think that the first draft puts our group in a good position to edit it further and get a good grade. I think that the black and white effect added to the bleak atmosphere of the music video and helped make our video unique and stand out from the rest of the music videos.

Looking at other music videos it is not the best in terms of unique ideas, however I think we have managed to make a narrative music video that makes the reader want to continue to watch until the end.  I also stand by my decision to make the video ambiguous, this helps engage the target audience and makes them think about the message behind the music video as well as entertain the audience.

There are a few changes that need to be made but I think that we are in a great position to aim for the highest grades. There are some shots that I am personally not happy with and will look to see how we can either adapt them to make them better or look for a shot that will replace it.

I would class our music video as an ambiguous narrative and with these type of videos it is either a hit or miss. I think that we have balanced the music video perfectly so that the music video will want to continue to watch and engage them through individual perception. 

I think that sometimes it is hard to help the audience understand the meaning behind a music video. So through making the meaning ambiguous it makes it easier for us as the audience will be finding their own meaning. The audience will have to take what is being shown to them and create their own perception and connote their own meaning.