This will be the back of the CD packaging. This was chosen because I wanted all the images used on the packaging to come from the same photo shoot, just to demonstrate consistency. The water in the River Mersey has been used to advocate the same connotations that the shots in the music video involving the river symbolise.
As the vastness of the river contrasts to the size of the artist making him seem insignificant and to suggest that he is lost amongst the crowd (with the crowd being every day life).
The black and white theme is present here once again and will benefit the success of the packaging as it will make the text on the back where the list of the songs will be, easier to read. This allows the target audience to recognise the packaging as CD packaging, because if the traditional codes of CD packaging are not present it is hard for the target audience to identify it, as such.
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