Roland Barthes' theory of myth relates to my group tour poster. He believed that there are a widely accepted chain of concepts, throughout culture used to aid understanding of experiences. This relates to my media products as I had to consider this theory when creating the structure of the media product. This because there are certain concepts in the indie rock culture that I needed to apply to my products, to allow the audience to perceive the product as belonging to the indie rock genre.
This also relates Barthes' theory to Reception theory, as the success of my media products is massively dependent on audience perception. Stuart Hall identified three types of audience decoding:
- Dominant/Preferred
- Negotiated
- Oppositional
The Mise En Scene elements which are conventions to the indie rock genre is lighting. The lighting is utilised to enhance the mood of the media product, as the music video is dull and bleak because of the narrative, this is why the lighting is relatively dark.
This is the same with the colour scheme other indie rock artists use colours to represent the mood/theme of the song. This is evident through the black and white theme implemented throughout all of my media products to integrate conventions of the indie rock genre into my work.
There are borders around both of the products so that the text and the images are not too close to the edge of the products. This is something that it used by all designers of media products as it allows the piece to breath and adds depth to the product.
In relation to the camera work a convention of the genre is close-ups. This is to represent the emotions that the song are portraying through the facial expressions of the artist. As you can see on both the tour poster and the CD packaging, because I played the role of the artist I made sure that my facial expressions portrayed the emotions of the song.
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